Website Audits & Teardowns
Is it the site, or isn't it?
Most website audits produce a long list of opinions. Colours, hero copy, things a fresh pair of eyes would do differently, forty tickets that nobody quite believes in. What they rarely produce is an answer to the question that prompted them: is this site quietly losing the people it should be converting, and if so, where?
Our audits start from your data and end with a decision. One or two things to change first, and the reasoning behind them.
What is a website audit?
A website audit is a structured review of where a site is losing people and why. A proper one starts with data: where visitors arrive, hesitate and leave. It separates what's broken from what's merely not to someone's taste, checks whether search engines and AI assistants can read the site at all, and ends with a decision about what to change first.
How we work
Data comes before opinion. We read the analytics, session recordings and heatmaps before forming any view, then walk the site the way a buyer would, carrying a real question and noting where the site fails to answer it. The technical layer gets checked last: performance, structure, and whether search and answer engines can make sense of it. The report is deliberately short. One or two things to change first, with the reasoning shown.
Case study: CloudNC
The CloudNC brief was "replace our forms". The audit of how leads actually moved through the site, across 55 markets and multiple buyer types, showed the problem was infrastructure, not UI. That reframing turned a form project into a routing system, and a 21% uplift.
- Conversion rate uplift
- 21%
- New markets
- 60+
What's included
An audit covers an analytics and session replay review, a buyer-journey walkthrough, a technical and Core Web Vitals check, search and answer-engine visibility, and a prioritised report with the first moves. It runs on any platform. Fixed scope from £3,500.
Outcomes
A clear picture of the one or two changes worth making now, backed by your own data rather than our taste. Quite often the audit shows a full rebuild isn't needed yet, which tends to be a cheaper answer than the one teams brace for.