Frequently asked questions

The people who hold the context: founders, marketing leads, whoever knows the business best. There are up to three stakeholder sessions.

The brief is yours to keep. Most teams go on to build with Shrink, and you are free to take it anywhere.

Two weeks, from kick-off to a complete brief on day fourteen.

£3,500 + VAT, as a fixed fee.

Up to 8: Homepage, About, Services (up to 3), a Blog or Case Studies CMS, and Contact.

You get 30 days of support. Questions are answered and small fixes are resolved.

Six weeks from kick-off to launch.

£15,000 + VAT, at a fixed scope confirmed before work begins.

Yes. The audit is always free. You only commit once we have shown you what we found.

Three months. We confirm the scope before anything starts.

Ongoing improvements: CRO, AEO, testing, reporting and minor development. Larger feature work that needs its own brief is scoped as a separate engagement.

£10,000 a month + VAT.

Start with the one that matches where you are. If the team hasn't agreed what the new site is for, start with Discovery. If the brief is settled, go straight to Development. If the site is live and you want it to convert better, start with Optimisation. The seven-question quiz will point you to one.

Each service is a standalone engagement. The Discovery brief is yours to keep, a settled brief can go straight to Development, and Optimisation works on any Webflow site, including sites built by another team.

Discovery is from £3,500, Development is from £15,000 and Optimisation is from £5,000 a month. Discovery and Development are fixed scope, with the price agreed before work starts. The pricing page sets out what moves a build price.

Discovery takes 2 to 3 weeks. A Development build takes 6 to 10 weeks, depending on scope, which is fixed before work starts. Optimisation is ongoing. As a reference point, Adfin's post-raise site launched in seven weeks.

A small senior team, founded by Ben Hammond in 2022. Senior people do the work from the first call to launch, and the same team stays on for Optimisation.

Yes. Shrink Studio is a Webflow Premium Partner and every site is built in Webflow. If you're on WordPress, HubSpot CMS, Framer, Squarespace or a custom build, the migration is part of Development, and content, redirects and SEO signals move with the site.

Yes. Shrink Studio is based in London and works with teams across the UK, the US and Europe.

From £3,500, fixed scope. Discovery is a short, defined piece of work rather than an open-ended retainer, and the price is agreed before it starts.

Positioning and messaging, ICP and audience research, information architecture, content strategy, and an audit of the current site. The output is a brief the whole team agrees on before any design or build begins.

If different people on your team would describe what the new site is for in different ways, yes. Discovery exists to surface that before it turns into a half-built site that needs unpicking. If the brief is settled and agreed, you can go straight to Development.

Yes. Discovery is a standalone engagement and the brief is yours to keep. Most teams go on to build with Shrink, but there's no obligation to.

A decision-maker for two or three short workshops, access to your analytics and any research you already have, and a few customer conversations if you can arrange them. Shrink runs the interviews, the audit and the write-up, so the time ask on your side stays small.

You get a brief the whole team has agreed: who the site is for, what it has to prove, the page structure and the content plan. Most teams take it straight into Development, and because the scope is settled, the build is quoted at a fixed price.

From £15,000, fixed scope and fixed price, agreed before work starts. The final figure depends on page count, integrations and whether Discovery has already been done.

Most builds take 6 to 10 weeks, depending on scope, which is why the scope is fixed first. Design and build run together rather than one after the other, so what you review is the real site, not a mockup that changes on the way to launch.

Yes. Sites are built component-first in Webflow so marketing teams can add pages, update content and run campaigns without breaking the design or waiting on a developer.

Yes. Platform migrations from WordPress, HubSpot CMS, Framer, Squarespace and custom builds are part of Development. Content, redirects and SEO signals move with the site.

Yes. The Webflow project, the content and the code are yours, and the site moves into your own Webflow account at launch. How it's built is documented, so your team or anyone else can run it.

A named owner on your side, feedback within the agreed review windows, and sign-off on the content. Access to your current site, domain and analytics comes in the first week.

Optimisation is a monthly retainer from £5,000 a month. It covers conversion rate optimisation, answer engine optimisation, A/B testing, analytics and a monthly performance report.

Answer engine optimisation is the work of making a site legible and citable to AI assistants like ChatGPT, Claude and Perplexity. For a B2B site it matters because buyers increasingly ask an assistant who to consider before they ever search, and a site that isn't structured to be cited is left out of that answer.

Yes. Optimisation works on any Webflow site, including ones Shrink didn't build. The first month usually starts with an audit of what's there and where it's losing people.

Every change is measured against a number, so results are visible month to month rather than promised up front. CloudNC saw a 21% increase in users progressing beyond form submission after Shrink rebuilt their lead routing.

From your own data. Each month starts with analytics, session recordings and conversion paths, then Shrink picks the one or two changes most likely to move the number that matters, tests them and keeps what wins.

Every week in a short written update, and every month in a performance report covering what was tested, what it changed and what comes next. You can reach Ben directly in between.