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Optimisation
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Compound

Monthly CRO and AEO, running in parallel on a set cycle.
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At a glance

Investment
£10,000 a month + VAT£10,000 a month + VAT
Engagement
Monthly retainer, 3 month minimumMonthly retainer, 3 month minimum
Typical length
OngoingOngoing
Part of
OptimisationOptimisation

Most sites plateau

There's a moment after a raise when everything needs to happen at once. The site needs to change. The positioning needs to sharpen. The brief needs to exist.

Clarity Sprint takes two weeks and produces one thing: a complete brief your team can build from, hand to a developer, or use to scope a pitch.

What's included

CRO

A monthly analytics and funnel review, conversion testing and implementation, A/B test design and analysis, and page-level copy and layout improvements.

AEO

Answer engine optimisation, structured content and schema.

Reporting

A monthly performance report and a quarterly checkpoint on what compounded and where the next ninety days should focus.

Between cycles

Slack access, plus minor development and implementation work. Larger features are scoped separately.

How it works

Find, fix, measure, every month.
  1. Find
    Analytics, session recordings and heatmaps show the highest-leverage opportunities before anything is touched.
  2. Fix
    Copy, layout and conversion flows. Implemented, with no list of recommendations left for you to action.
  3. Measure
    Every change is tracked. A monthly report shows what moved and what comes next.
You leave with
On day fourteen
  • ​
    A complete written brief
  • ​
    Positioning and a sitemap
  • ​
    A handover session

Traffic up, conversions flat?

Let's start with the free audit.

Webflow Premium Partner
Ben Hammond
Founder
Book a Call
Ben Hammond, founder of Shrink Studio

FAQs

Is the audit free?

Yes. The audit is always free. You only commit once we have shown you what we found.

Is there a minimum term?

Three months. We confirm the scope before anything starts.

What's covered each month?

Ongoing improvements: CRO, AEO, testing, reporting and minor development. Larger feature work that needs its own brief is scoped as a separate engagement.

What does Compound cost?

£10,000 a month + VAT.