Discovery
The brief is never the problem. The thinking behind it usually is.
A structured strategy engagement that validates your brief, aligns your team, and gives you a clear plan before a single pixel is designed.
The problem
Most website projects fail before the first design is opened.
The brief is vague. The stakeholders disagree. The agency builds what they're told, not what the business needs. Six months later, nobody's happy with the result.
A validated brief fixes this before it starts.
78%
Of software projects are out of sync with business requirements
What we do
01
Stakeholder Alignment
We map your internal stakeholders, surface conflicting priorities early, and get your team aligned on what the site actually needs to do.
02
ICP and Positioning
We pressure-test your positioning against your ICP. Who are they, what do they need to hear, and does your current messaging land with them?
03
Sitemap and Architecture
We design an information architecture that matches how your buyers think, not how your internal teams are organised.
04
Brief and Handover
A clear, detailed brief covering goals, structure, content requirements, and technical scope. If you build with us, we hit the ground running. If you don't, you leave with everything you need to brief anyone.
Analytics Audit
User Research
Competitor Analysis
Prioritised Roadmap
Stakeholder Alignment
Is this for you?
The brief only works if the business is ready to be honest.
This is for you if...
You're pre-launch or planning a full rebuild
Your team has conflicting views on what the site needs
You've been burned by a build that missed the mark
You want strategic input before committing to a full build
This isn't for you if...
You already have a clear, validated brief
You need a quick refresh, not a rethink
You're not ready to involve key stakeholders
You need something live in the next two weeks
You're optimising for lowest cost, not best outcome
How it works
From conversation to complete brief in four steps.
01
Scoping call
We understand your business, your goals, and what you're trying to solve. We scope the engagement and agree the approach.
02
Stakeholder sessions
We run structured sessions with your key decision makers. Founders, marketing leads, sales — whoever holds the context.
03
Strategy & IA
We synthesise everything into a clear positioning framework, ICP definition, sitemap, and content structure.
04
Brief and handover
You receive a complete brief. If we're building it, Development starts. If not, you take it anywhere.
The stats
1 / 5
What our clients say:
"We needed a Webflow partner who could move fast and help us make the right calls on important technical decisions. Shrink delivered above and beyond our expectations, and built a system we actually use every day. We're looking forward to continuing the work together as we continue to grow."
Alex Quaye
Head of Growth
,
CloudNC
"We partnered with Shrink on the development of our studio site and they was excellent from start to finish. They're attention to detail and diligence throughout was excellent, it really felt like they cared as much as we did about the final outcome. Would fully recommend."
Tom Allen
Co-founder
,
Buff Motion
"Wholeheartedly recommend Shrink - true attention to detail, great communication throughout, and brilliant with even the most seemingly trivial technical details. We spoke/tested several web dev firms before meeting Shrink and haven't looked back since."
Hugo Hoyland
Chief Strategy Officer
,
Asset Reality
"The Shrink team supported our marketing agency with some incredibly innovative and strategic digital strategies and web builds. He is competent and confident, and approaches projects with the organisation and communication you want/need for complex projects."
Alex Watson
Managing Director
,
Arke
"Shrink built a scalable design system that made it super easy to create and update new pages without needing a developer every time. It's not the first time we've worked together, and it definitely won't be the last. Fast, attention to detail, collaborative, and just real solid work."
Thomas Cardon
Marketing Manager
,
Hyperfox
"Such a great experience working with Shrink, helping us get our site live and always being so responsive! There's nothing we threw at them that they couldn't help with."
Ally Marouane
Digital Marketing Manager
,
Steamhaus
Funding raised in 2025
£45m+
Years building in Webflow
10+
Projects delivered since 2022
70+
Frequently Asked Questions
That's exactly what Discovery is for. You don't need to have the answers. You just need the right people in the room.
Yes. The positioning and ICP work we do in Discovery applies beyond the website. Several clients have used it to align their broader go-to-market before a funding round.
Maybe not. Book a call and we'll be honest. If your brief is solid we'll tell you and move straight to Development scoping.
Typically two to four weeks depending on stakeholder availability and scope.
No. The brief and all outputs are yours. Some clients take them to their existing agency or in-house team. We'd obviously love to build it but there's no obligation.
It starts from £3,000. The scope depends on the size of your team the complexity of your positioning and how many stakeholder sessions are needed. We'll give you a fixed price before anything starts.
Get in touch
Still figuring out what you need? That's exactly where we start.
Book a call. We'll figure it out together.
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