Resources

If your website went into maintenance mode this week, this is why. What PHP2Shell is, whether your marketing site is affected, and the one question to ask your host today.

You raised, the business moved on, and the site got left behind. Here is why the rebuild that follows so often misses, and what to settle before it starts.

Answer engines do not read your site the way a person does. These five small, unglamorous files decide whether they can read it at all.

Most site audits are a list of opinions. A proper one starts with the data and ends with a decision. Here is the method we use.

Search is splitting in two. Half your buyers now get an answer without ever clicking. Here is what answer engine optimisation means for a B2B SaaS site, in plain terms.

Rebuild too early and you redo it after the next raise. Too late and it costs you deals in between. A practical view on when the website work is actually worth doing, by stage.

Most teams treat launch as the finish line. The ones who compound treat it as the start. The quiet maths of improving a site a little, every week.

Your team is already building with AI. The problem is not the speed, it is that the AI has nothing solid to build on. Here is what a foundation looks like.

Most site structures mirror the org chart. Buyers do not think in departments. A short guide to organising a site around the journey, not the internal wiring.

Structured data sounds like a developer's problem. It is really about telling a search engine what your page means, so it can be understood and quoted. Here is the plain version.

Good conversion design does not start in the design tool. It starts with a few blunt questions about the reader. Here are the ones we ask first.

You can hold the top spot on Google and still be invisible to the AI answering your buyer's question. Ranking and being cited are no longer the same job.

Going multi-language is usually treated as a plugin you add at the end. Treated that way it breaks. It is a structural decision, and it belongs at the start.

Core Web Vitals get treated as a mysterious exam you are failing. They are three fairly human questions about how a page feels to use. Here is the plain version.

We take real landing pages apart to see what earns attention and what quietly loses it. First in a series, opinions backed by what actually converts.

We wanted to know what it actually takes to get an answer engine to cite you. So we ran the experiment on our own site and wrote down what moved the needle.