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Pricing

Pricing

A fixed scope and a fixed price, agreed before any work starts.

Prices

Starting points, agreed before any work starts.
Every project includes
  1. A fixed scope, agreed up front
  2. Senior people doing the work
  3. A handover your team can run with

  1. Discovery

    From £3,500
    One-off, 2 to 3 weeks
    Positioning, audience research, information architecture, content strategy and a site audit.
    Explore Discovery
    Explore Discovery

  2. Development

    From £15,000
    Fixed scope, 6 to 10 weeks
    Design, a design system, the Webflow build, CMS and migration.
    Explore Development
    Explore Development

  3. Optimisation

    From £5,000 a month
    Monthly retainer, ongoing
    Conversion rate optimisation, answer engine optimisation, A/B testing, analytics and a monthly report.
    Explore Optimisation
    Explore Optimisation
​
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Packages

Each service in a fixed form: one scope, one price.
The prices above are starting points for smaller scopes. A package can cost more because it includes more: Seed Website is a complete site of up to 8 pages, and Compound is the full monthly CRO and AEO programme.

Clarity Sprint

Two weeks. One deliverable. Everything you need to scope a build.

Stakeholder sessions
Positioning
Information architecture
Written brief
£3,500 + VAT
Clarity Sprint

Seed Website

A website built for where you’re going, live in six weeks.

Up to 8 pages
CMS your team owns
Built for AI search
30 days of support
£15,000 + VAT
Seed Website

Compound

Monthly CRO and AEO, running in parallel on a set cycle.

CRO
AEO
Monthly report
Free audit first
£10,000 a month + VAT
Compound
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What moves a build price

For Development. The scope is fixed first, then the price.

  1. Page count

    The number of unique page designs and templates.
    Explore Discovery

  2. Integrations

    CRM, forms, analytics and anything else the site has to talk to.
    Explore Discovery

  3. Migration

    Moving content, redirects and SEO signals from the current platform.
    Explore Discovery

  4. Discovery

    A build that starts from a signed-off plan is quicker to scope.
    Explore Discovery

FAQs

Do we own the site when it's finished?

Yes. The Webflow project, the content and the code are yours, and the site moves into your own Webflow account at launch. How it's built is documented, so your team or anyone else can run it.

How long does a project take?

Discovery takes 2 to 3 weeks. A Development build takes 6 to 10 weeks, depending on scope, which is fixed before work starts. Optimisation is ongoing. As a reference point, Adfin's post-raise site launched in seven weeks.

How much does it cost to work with Shrink Studio?

Discovery is from £3,500, Development is from £15,000 and Optimisation is from £5,000 a month. Discovery and Development are fixed scope, with the price agreed before work starts. The pricing page sets out what moves a build price.

How does the optimisation retainer work?

Optimisation is a monthly retainer from £5,000 a month. It covers conversion rate optimisation, answer engine optimisation, A/B testing, analytics and a monthly performance report.

How much does a Webflow website cost for a funded startup?

From £15,000, fixed scope and fixed price, agreed before work starts. The final figure depends on page count, integrations and whether Discovery has already been done.

How much does website discovery cost?

From £3,500, fixed scope. Discovery is a short, defined piece of work rather than an open-ended retainer, and the price is agreed before it starts.