AI visibility tools for B2B SaaS teams (2026)

More B2B buyers now start their research by asking an AI assistant. In G2's 2026 buyer survey, 51% of B2B software buyers said they start with an AI chatbot more often than with Google, up from 29% a year earlier. G2, The Answer Economy

That makes a new question worth tracking: when a buyer asks ChatGPT, Gemini or Google's AI Mode about your category, does your name come up? These seven tools answer it. All prices were checked on 27 October 2026 and change often, so confirm on the vendor's own page before buying.

Disclosure: Shrink Studio uses Orbit to track our own site and HubSpot AEO on client work. Neither paid to be included.

What should an AI visibility tool actually do?

At minimum, it should run a fixed set of buyer questions (prompts) through the main AI assistants on a schedule and record three things: whether you were mentioned, whether your pages were cited as a source, and who appeared instead. Single answers are noisy, so the trend over weeks matters more than any one result.

1. HubSpot AEO

Tracks: ChatGPT, Perplexity and Gemini, daily.
Good for: teams already on HubSpot Marketing Hub.
Price: included in Marketing Hub Pro (25 prompts) and Enterprise (50 prompts), or around $50 a month standalone, according to HubSpot partner Stream Creative. There's a 28-day trial.

It shows a visibility score per engine, sentiment, and which competitors appear when you don't, with the full answers and sources one click away. Prompt suggestions come from your CRM data, which is a genuine head start. The trade-off is coverage: three engines, with Google's AI answers missing.

2. Ahrefs Brand Radar

Tracks: Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude available on custom prompts.
Good for: Ahrefs users who want to benchmark a whole category.
Price: custom prompts from $50 a month for 2,500 checks; the large pre-built prompt index from $199 a month per platform, according to a Dageno review.

Its strength is the pre-built index, which shows how your category is discussed across thousands of prompts you didn't have to write. Check usage carefully: daily tracking across several engines uses checks quickly.

3. Semrush AI Visibility Toolkit

Tracks: ChatGPT and Google AI Mode, among others.
Good for: teams already paying for Semrush.
Price: $99 a month, added to a Semrush subscription or included in Semrush One plans. Semrush

It sits alongside the SEO data you already use, with an AI visibility score, share of voice, sentiment, prompt research and an audit that flags if your site blocks AI crawlers. That last one is worth running even if you buy nothing else.

4. Otterly.ai

Tracks: Google AI Overviews, ChatGPT, Perplexity and Copilot, with Gemini and AI Mode as add-ons.
Good for: a one to three person team starting out.
Price: Lite from $29 a month for 15 prompts; Standard $189 a month for 100. Otterly.ai pricing

The lowest entry price on this list and simple to set up. Fifteen prompts is enough to cover a focused category, though you'll outgrow it if you sell several products.

5. Peec AI

Tracks: choose three from ChatGPT, Google AI Mode and AI Overviews, Copilot, Gemini and others, with Perplexity as an add-on.
Good for: small teams selling into several countries.
Price: Starter covers 50 prompts with unlimited seats and countries. Check current pricing.

Unlimited seats and countries make it good value for a team with regional marketers. The three-engine limit per plan means choosing which assistants matter most to your buyers.

6. Orbit

Tracks: ChatGPT, Gemini, Google AI Overviews and AI Mode, weekly, using the real chat interfaces.
Good for: teams who want AI visibility alongside site analytics, search and health in one place, usually through an agency.
Price: AI visibility comes on the Ascend plan at £39 a month per site, with a 30-day trial. Orbit

Orbit tracks 15 buyer questions per site and records mentions, citations, competitors and the domains each answer relied on. It also ties AI referrals to visits and leads on your own site, which closes the loop most tools leave open. It's built for agencies, so it's most often set up for you rather than bought directly.

7. Profound

Tracks: up to nine engines, including ChatGPT, Perplexity, Gemini, Claude, Copilot and AI Mode.
Good for: larger, well-funded marketing teams.
Price: custom quote. Profound moved brands to enterprise pricing in September 2026, per eClincher.

The broadest coverage and the deepest reporting on this list. For most teams under ten people, it's more tool than they need right now.

How do you choose?

• Start with your stack. If you already pay for HubSpot, Semrush or Ahrefs, try their tool first. The data sits next to everything else you report on.
• Check the engines. Google's AI Overviews and AI Mode reach the most people. Make sure whatever you pick covers them, or pair it with something that does.
• Write prompts the way buyers ask. Use the questions your sales team hears, without your brand name in them. The point is to find out whether you come up when nobody names you.
• Watch the trend, not the day. The same question can get a different answer an hour later. Four to eight weeks of data tells you far more than one scan.

What do you do with the results?

A tool tells you where you're missing. Getting into the answers is site work: pages that answer the buyer's question in the opening lines, structured data that says what each page is, and evidence other sites can corroborate. Our piece on ranking versus being cited covers why that's a different job from classic SEO.