AI policy

1. We use AI, and here is exactly how

AI is part of how we work. Our clients deserve to know where it shows up, so we set it out here.

2. Where we use it

AI supports our research, content drafting, code review and internal documentation. It helps us work faster and think more broadly. Everything we deliver is reviewed, refined and owned by our team before it reaches you.

3. Where people decide

Strategy, positioning, creative direction and the decisions that shape your project are made by people on our team.

4. Your data

We use business-grade AI tools whose terms keep our inputs out of model training. Personal details, and anything a client marks as confidential, stay out of AI tools unless the client agrees.

5. This will evolve

AI is moving fast. This policy reflects how we work today, and we will update it as our practices and tools change.