Working with us

Working with us should feel like the easy part.

Shrink is a Webflow Partner Agency for venture-backed B2B tech teams. Small enough to care. Structured enough to deliver.

Shrink It^TM methodology

Three phases. One joined-up approach.

Three phases because the website is only part of the problem. Each works standalone. Together, they compound.

Shrink the problem

Discovery

Analytics Audit

User Research

Competitor Analysis

Prioritised Roadmap

Stakeholder Alignment

Understand your needs, map a clear, actionable plan.

Before we design anything, we figure out what actually needs building. Research, strategy, and validation - so you invest in the right solution, not just a pretty one.

Build what matters

Development

CMS Architecture

Design to Dev

Platform Migrations

Webflow Development

Web Apps

Build lean, scalable solutions that put you in control.

Design and development that moves fast without cutting corners. Webflow sites and web apps built with precision, clear milestones, and zero drama.

Grow with purpose

Optimisation

A/B Testing

Behavioural Analytics

Conversion Tracking

Experiment Design

CRO Strategy

Continuously refine to ensure ongoing success.

Launch is the starting line. We monitor, test, and improve based on real data - so your site keeps performing long after handover.

Pricing Strategy

Budget conversations are easier when nothing is hidden.

Discovery

Fixed-scope project. Priced after a scoping conversation. Scope depends on team size, positioning complexity, and number of stakeholder sessions. From £3,000.

Development

Fixed-scope project. Fixed price agreed before anything starts. No hourly rates, no running tallies. From £15,000.

Optimisation

Monthly retainer. CRO and AEO every month, with a performance dashboard you can share with your board. From £5,000/month.

Quarterly Work

Scoped separately. When the monthly data surfaces something bigger, we scope and price it as a standalone project before touching it. No surprise invoices.

Day to day

What working with us feels like

Direct Communication

You work directly with the people doing the thinking, not an account manager relaying messages. No middlemen. No broken telephone.

Proactive updates

We don't wait for you to chase us. You'll always know where the project is and what's happening next.

Honest conversations

If something isn't working, we'll say so. If your timeline is unrealistic, we'll tell you before it becomes a problem.

Calm process

No chaos. No fire drills. Structured review rounds, clear feedback loops, and handovers that actually prepare your team for what comes next.

How decisions get made

We make recommendations. You make decisions.

You trust us to recommend the right approach
You can give us a clear yes or no within a few days
One person owns the project on your side
You're open to being challenged if something isn't right

There are more stakeholders involved than we initially planned for
The direction changes mid-project
The goalposts move after scope is agreed
The scope grows but the deadline stays fixed

Explore if we are a fit

Frequenty Asked Questions

Do you work with clients outside the UK?

Yes. Most of our clients are UK and Europe based but we work remotely with teams anywhere. Time zones permitting.

How involved does our team need to be?

Enough to give us the context we need and turn around feedback within agreed timeframes. We'll never leave you guessing what we need or when. The more available your key decision makers are the faster and better the work goes.

Do you work with in-house marketing or design teams?

Yes. We're used to working alongside internal teams. We'll agree who owns what at the start so nothing gets duplicated and nothing falls through the gaps.

What if the project isn't going well?

We'll say so before you have to. Flagging problems early is part of how we work. If something is off track you'll hear it from us first along with a clear plan for how to fix it.

What does fixed price actually mean?

It means the price we agree before we start is the price you pay. We scope carefully so this works for both sides. If something genuinely changes the scope mid-project we'll have an honest conversation about it before anything changes.

How do you handle feedback and revisions?

Feedback rounds are agreed at the start of every project. We incorporate feedback systematically within those rounds. This keeps the work moving and stops scope from drifting. We don't do endless open-ended revisions and we'll always tell you that upfront.

1 / 5

What our clients say:

"We needed a Webflow partner who could move fast and help us make the right calls on important technical decisions. Shrink delivered above and beyond our expectations, and built a system we actually use every day. We're looking forward to continuing the work together as we continue to grow."

Alex Quaye

Head of Growth

CloudNC

"We partnered with Shrink on the development of our studio site and they was excellent from start to finish. They're attention to detail and diligence throughout was excellent, it really felt like they cared as much as we did about the final outcome. Would fully recommend."

Tom Allen

Co-founder

Buff Motion

"Wholeheartedly recommend Shrink - true attention to detail, great communication throughout, and brilliant with even the most seemingly trivial technical details. We spoke/tested several web dev firms before meeting Shrink and haven't looked back since."

Hugo Hoyland

Chief Strategy Officer

Asset Reality

"The Shrink team supported our marketing agency with some incredibly innovative and strategic digital strategies and web builds. He is competent and confident, and approaches projects with the organisation and communication you want/need for complex projects."

Alex Watson

Managing Director

Arke

"Shrink built a scalable design system that made it super easy to create and update new pages without needing a developer every time. It's not the first time we've worked together, and it definitely won't be the last. Fast, attention to detail, collaborative, and just real solid work."

Thomas Cardon

Marketing Manager

Hyperfox

"Such a great experience working with Shrink, helping us get our site live and always being so responsive! There's nothing we threw at them that they couldn't help with."

Ally Marouane

Digital Marketing Manager

Steamhaus

Top Tier Agency

Working with a Premium Partner

Premium Partner status is earned, not bought - awarded to top-performing agencies based on project quality and client success. For you, that means a team that's been vetted by Webflow, builds to their highest standards, and has direct access when complex problems need solving.

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