AI Policy

We use AI. Here's exactly how.

AI is part of how we work. We think that's worth being transparent about — not because we're required to be, but because our clients deserve to know.

Where we use AI

We use AI tools to support research, content drafting, code review, and internal documentation. These tools help us work faster and think more broadly — but everything we deliver is reviewed, refined, and owned by our team before it reaches you.

Where we don't

We don't use AI to replace the thinking that matters. Strategy, positioning, creative direction, and the decisions that shape your project are made by people — not generated. No client work is submitted to AI tools in ways that could compromise confidentiality.

Your data

We don't input client data, commercially sensitive information, or personal details into third-party AI tools. Where AI tools are used in workflows that touch client projects, we ensure those tools meet appropriate data handling standards.

This will evolve

AI is moving fast. This policy reflects how we work today. We'll update it as our practices change and as the tools we use develop.

Last updated: March 2026